CASE STUDY - 2020
Cubert
ROLE
Branding, Researching, Concepting
TIMEFRAME
4 Weeks
TOOLS
Illustrator, Photoshop
TEAM
Andrea Suarez
Marius Ronnov
Jeffrey Lee
Chanelle Miller
Overview
Our health is a top priority for all and yet it remains overlooked or un-accessible to so many. Cubert was created because they saw an opportunity for products, data and technology to be used to simplify, connect and enhance our day-to-day life. Through understanding consumer needs, Cubert builds and nurtures high-level tech brands that allow people to have access to everyday health and happiness.
With the guidance of Andrea Suarez, Art Director at Cubert, we we're challenged to re-brand Cubert, encompassing their playground mindset and brand vision. Please note that all rights belong to Cubert.
Branding Focus
We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality. It only made sense that we designed our own building blocks.
Typography & Colours
We chose the techy Cera font to accompany the Cubert branding. This rounded, geometric type face driven by pure geometry stands out perfectly with tech forward companies and reflect a younger target audience.
Vibrant colours grasp the users' interest and assist in increasing the site’s conversion rate. Patterns form over all assets and subtly create a curious, innovative, and alluring environment.
Cera Pro
Bold
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Secondary
Colour
#BBBBEA
RGB 187, 187, 234
CMYK 24, 24, 0, 0
Secondary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Logo & Ideation
We wanted to center the brand around inCUBEbation and around building something together as a team.
Animation outsourced by other designers.