CASE STUDY - 2020
Cubert
ROLE
Branding, Researching, Concepting
TIMEFRAME
4 Weeks
TOOLS
Illustrator, Photoshop
TEAM
Andrea Suarez
Marius Ronnov
Jeffrey Lee
Chanelle Miller
Overview
Our health is a top priority for all and yet it remains overlooked or un-accessible to so many. Cubert was created because they saw an opportunity for products, data and technology to be used to simplify, connect and enhance our day-to-day life. Through understanding consumer needs, Cubert builds and nurtures high-level tech brands that allow people to have access to everyday health and happiness.
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With the guidance of Andrea Suarez, Art Director at Cubert, we we're challenged to re-brand Cubert, encompassing their playground mindset and brand vision. Please note that all rights belong to Cubert.
Branding Focus
We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality. It only made sense that we designed our own building blocks.
Typography & Colours
We chose the techy Cera font to accompany the Cubert branding. This rounded, geometric type face driven by pure geometry stands out perfectly with tech forward companies and reflect a younger target audience.
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Vibrant colours grasp the users' interest and assist in increasing the site’s conversion rate. Patterns form over all assets and subtly create a curious, innovative, and alluring environment.
Cera Pro
Bold
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Primary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Secondary
Colour
#BBBBEA
RGB 187, 187, 234
CMYK 24, 24, 0, 0
Secondary
Colour
#F4C500
RGB 244, 147, 0
CMYK 3, 22, 100
Logo & Ideation
We wanted to center the brand around inCUBEbation and around building something together as a team.
Animation outsourced by other designers.
Stationary & Office Supplies
The team decided to design brand new Cubert office supplies and stationary to create consistency for the company. The brand colours and elements helped shape the company's current environment in their new office space.
A Brand That's Sociable
Cubert is proud to share its current projects and the impact they've made on the community. It was important to have multiple platforms to share job postings and give recognition to their current employees. The social platforms also help set the tone for the rest of users to further understand Cubert.
