A reliable app for students to discover orientational events and meet new people.
7 business days
Adobe Creative Suite
Create an engaging experience that allows students to discover orientation events highlighting their field of interest. Have the app filter the user's interests and pick an event where they would like to attend. The challenge I’ll be facing is creating a platform that organizes the subjects with their sub-subjects and has the user eager to learn more about the event as well as scroll through other options.
The best approach I went about this challenge is creating an app that partners up with Facebook. After doing research and analyzing similar apps, I uncovered that most people find out about events through the events page on Facebook. Not only is this method recognizable by the majority of my target audience, it allows the users to invite other friends and expand the app’s popularity. In addition, to keep the user engaged, I've incorporated the tinder swipe method to scroll through the event options.
RESEARCH & ANALYSIS
Although I'm currently a student, I wanted to understand the opinions from all types of students for example, high school students, university graduates, and college students. With several apps already available to inform students about orientations and other educational events, I wanted to see if coming up with a brand new experience including new features would be more effective for users.
CONCEPTS I HAD IN MIND
FEEDBACK FROM USERS
-Try to work with a similar style to Facebook's event page so that it becomes more recognizable.
-Try to brainstorm other ideas to keep the user engaged other than accumulating points per event attended.
-There is no need to have a getting to know you page.
-Focus less on login pages and more on the events main page.
As a result, my initial ideas weren't as efficient and engaging as I anticipated. I realized my additional ideas weren't aligning with my goal. Therefore, I formulated a PACT analysis to help better visualize the scenario and then established my short term goals and long term goals.
SHORT TERM GOALS
Students will be able to filter these events.
Access information to different events.
Log in with facebook and see which of their friends are going to the same event.
Invite other friends to those events.
Press attending or purchase tickets to go to those events.
The user will be able to locate all the events they pressed attending to.
The user will be able to view the apps they liked.
LONG TERM GOALS
Creating a system where the user can accumulate points when they would go to events.
Have a note section that allows users to take notes for the events to write their major takeaways.
See what other people are saying about the event. Maybe have a discussions section.
PERSONAS FOR USER TESTING
BEFORE TINDER SWIPE
AFTER TINDER SWIPE
Identify your main goals before introducing new ideas.
I realized throughout making this app that it's important to start with a PACT analysis before starting my wireframes. I jumped right into the design and the flow before writing down all what the app entails. As a result, I ended up having to change my entire design so that my goals were aligned with the concepts. In all I had a lot of fun creating this app and it pushed me to develop more engaging ways to browse through information.