Cubert is a brand incubator that helps launch health and wellness care brands around the globe. 

Cubert

Role

Branding

Researching

Concepting

Timeframe

4 Weeks

Tools

Illustrator

Photoshop

Team

Andrea Suarez

Aaron Ellingson

Marius Ronnov

Jeffrey Lee

Overview

Our health and happiness has never been more important, yet simple acts of care are often overlooked in our day-to-day. Cubert was created because they saw an opportunity for products, data and technology to be used to simplify, connect and improve our daily life. Through understanding consumer needs, Cubert builds care brands; brands that enable people to achieve everyday health and happiness.

With the guidance of Andrea Suarez, Art Director at Cubert, we we're challenged to re-brand Cubert, encompassing their playground mindset and brand vision. Please note that all rights belong to Cubert.

CubertLogo_Colour_Black.png
Cubert-Banner.jpg

Branding Focus

 

We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together

in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality.

It only made sense that we designed our own building blocks.

Cubert-Symbols.png

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Typography & Colours

 

We chose the techy Cera font to accompany the Cubert branding. This rounded, geometric type face driven by pure geometry stands out perfectly with tech forward companies and reflect a younger target audience. 

Vibrant colours grasp the users' interest and assist in increasing the site’s conversion rate. Patterns form over all assets and subtly create a curious, innovative, and alluring environment.

Cera-Font.png
Cera Pro

Bold

Primary
Colour

#F4C500

RGB 244, 147, 0

CMYK 3, 22, 100

Primary
Colour

#F4C500

RGB 244, 147, 0

CMYK 3, 22, 100

Primary
Colour

#F4C500

RGB 244, 147, 0

CMYK 3, 22, 100

Secondary
Colour

#BBBBEA

RGB 187, 187, 234

CMYK 24, 24, 0, 0

Secondary
Colour

#F4C500

RGB 244, 147, 0

CMYK 3, 22, 100

Logo & Ideation

 

We wanted to center the brand around inCUBEbation and around building something together as a team.

Cubert-Logo-Grid.png

Animation made by Aaron Ellingson.

Cubert_B_ffffff.gif
Grid.png

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Stationary & Office Supplies

 

The team decided to design brand new Cubert office supplies and stationary to create consistency for the company. The brand colours and elements helped shape the company's current environment in their new office space.

Cubert-Sweaters.jpg
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Cubert-Badge-Back.png

A Brand That's Sociable

 

Cubert is proud to share its current projects and the impact they've made on the community. It was important to have multiple platforms to share job postings and give recognition to their current employees. The social platforms also help set the tone for the rest of users to further understand Cubert.