Cirque du Soleil Web Re-brand

A fictional design of the Cirque du Soleil website using custom display typography. The goal was to combine various fonts and create a type that embodies the playful and mystical theme. Part of the challenge was creating a bilingual website where the information was clearly displayed in the preferred language. 

DESIGN OF TYPOGRAPHY

I added different swirls and points towards the initial font to create a more mystical feel instead of grudge flair. I also removed the speckled texture to give it a smoother effect.

CREATING THE FRONT & BACK

COVER OF A PROMOTION MAGAZINE

Before

After

The red was too harsh on the eyes and seemed to only be targeting a younger audience. Therefore, I used shades of the turquoise colours that gave the cover a playful but yet profession appeal.

BRAINSTORMING LAYOUTS AND DESIGN FOR THE BILINGUAL WEBSITE

FINAL DESIGN

VIEW WEBSITE HERE

REFLECTION

For this project, I was inspired by vintage circus posters and decorative type. I really wanted modern design to meet an old style. I kept my front and back covers very busy with a lot going on just like the vintage circus posters. To, balance the whole design of the booklet, I kept the inside very simple and

professional with aspects that give off an authentic look. Therefore, I made all the images black and white and used a classic serif font for the body. The font created for project was a redesign of a font I found online while incorporating the swirls from the pattern seen on the front cover. I used Grotesque MT because it really tied in the professional and modern look I was going for at the same time while also complementing Baskerville. I ran into complications when it came to trying to fit in all the informations and cutting information out. I was also afraid that by using different colours to differentiate the languages that it would create a difference in hierarchy over time. Overall, I learned a lot about web typography and ways to make a bilingual website.